MirraChrome, the world’s most realistic chrome-effect spray paint with a reflectivity some 98% that of true chrome plating, is now available direct in the UK through Autopaint International, thanks to a distributorship agreement with radical American paintmaker, the Alsa Corporation.

Representing the latest in reflective coating technology, MirraChrome, the mirror-like paint recently featured on rap star 50 Cent’s ‘chromed out’ Lamborghini Murcielago, can be applied by standard spraygun or airbrush, even aerosols, then overcoated with an automotive polyurethane clearcoat for a completely durable finish.

This and other innovative Alsa automotive paint products are on offer via Autopaint’s network of retail stores, for next-day delivery through its mail order service and from its custom paint centre in Bordesley Green, Birmingham, where branch manager, Ray Penny has set up a special technical training centre and carries the full range of Alsa trick finishes and colours. There is also a dedicated website at www.autopaintfx.com for exploring the customising options and previewing the many exotic effects.

“There’s plenty of interest in chrome, candy colours and other custom finishes, what with the TV shows and general interest in radical 60’s and 70’s automotive paintwork, so innovative products like MirraChrome, prismatic colour-change MultiChrome, chameleon paint Mystic and heat-reactive Eclipse are becoming highly fashionable,” says Penny, who showcases such products at custom car and bike shows around the country.

“Girls are just as keen as boys, including one who tricked out her car in candy chrome paintwork to match her nail varnish. We’ve also sold paint to the fashion industry, furniture manufacturers and graphic designers for signs and special effects.”

Autopaint International is the country’s leading independent automotive refinishing products retailer, providing a one-stop-shop paints and sundries resource for smaller garages and bodyshops, custom bike and car builders.

The California-based Alsa Corporation is amongst the world’s leading custom refinishing companies, begun more than 20 years ago by developing speciality coatings for IT equipment and reflective paints for actual glass mirrors, which now focuses on creating innovative finishing technologies for the automotive aftermarket.

MirraChrome represents a genuine technological breakthrough, by virtue of its outstanding reflectivity rate and its capacity to be clearcoated without losing its authentic chrome look; it features near-microscopic particle content, whose close alignment produces superior surface orientation and an unequalled mirror-like shine.

Following the recommended ‘misting’ multi-coat application and suggested drying times, it can also be clearcoated without losing its chrome finish or alternatively topcoated with one of Alsa’s vibrant Candy Concentrates, for a stunning coloured metallic finish.

Other chrome finishes include Ghost Chrome, which comes close to replicating the look of brushed aluminium; the patented ChromeFX professional system that offers a viable alternative to real metal plating; MultiChrome, which combines a sprayable chrome paint with an intense colour-change effect, when viewed from different angles; and MirraColour, a coloured sprayable chrome paint that can be topcoated almost immediately. Autopaint International can supply these and other revolutionary Alsa paints nationwide and, through its specially equipped Birmingham branch, provide technical advice and training on surface preparation, application equipment, spraying and airbrushing, as well as supplying all the necessary kit and consumables.

Further information from Autopaint International: 0121 327 3713/0151 549 1409 or visit www.autopaintfx.com